5,0/5 Google · 167 reviewsWe do not check reviews of us on other platforms that we do not quote verbatim for authenticity. They may therefore also come from people who are not our clients. The rules of the respective platform apply. Reviews that we quote verbatim on our website, by contrast, have been checked for authenticity within the meaning of Section 5b(3) UWG (German Act against Unfair Competition): we compared the reviewers’ names with our client register. We also asked the respective platform to check the reviews for authenticity.Period: October 2016 to date · As of: 28 October 2026
Review your influencer contract before go-live
Mistakes happen shortly before publication.
The campaign is scheduled and the creator booked, but contract, disclosure, rights of use, approvals or exclusivity are still open. We review influencer collaborations for companies, agencies, managements and creator businesses before go-live.
Please enter a short description first.
The first contact is free of charge. No costs arise without our prior express notice.
Response within 24 hours on working days
As of: 23 October 2026
Contract before go-live1 of 5
- Deliverables and deadlinesPresent
- Paid use and whitelistingGranted for organic use onlyMissing
- Disclosure in the formatCheck
- Check
Exclusivity 12 months, entire industry - Approval and right to stopMissing
Point of review: Content is to run in ads, rights are missing
- 1Send documentsContract and briefing
- 2Identify red flagsBefore go-live
- 3Launch or redlineWith a clear position
Schematic illustration of a contract review. Simplified example.
We review collaborations for
- Brands
- Agencies
- Managements
- Creator businesses
Key points at a glance
- In our experience, most mistakes in influencer collaborations happen shortly before go-live, when briefing and timing are further along than the contract and approval.
- The economic value is determined by rights of use, paid use, whitelisting, exclusivity, remuneration and approval.
- ITMR reviews the contract and campaign documents before publication and prioritises the red flags.
- You launch with a clear position or renegotiate in a targeted way before the campaign plan comes under pressure.
- Your contact is Anna Ciuraj and her team. She is a lawyer. Response within 24 hours on working days.
Critical moment
Why is the time before go-live so risky?
Influencer marketing looks easy from the outside. Internally, it is a dense coordination process of content, branding, timing, remuneration, disclosure, approval and chain of rights.
As long as everything is heading towards the launch, overly broad or open clauses are noticed too late.
Then legal clarity is lacking, and at the same time speed, budget and usability suffer. Before the campaign starts, a quick run through our creator check for collaborations helps.
A post becomes an exploitation component when collaborations are meant to achieve more than organic visibility. Rights, formats, edits and places of use must then be described precisely.
Brand, agency and creator expect different things from deliverables, corrections and approvals. This creates conflicts, even if the contract looks formally complete. Unclear clauses also strain the brand image, the partnership and future cooperation.
This page covers the special case of the creator collaboration before publication. For platform conflicts, channel issues or account measures, social media law is the better fit. The broader umbrella is media and communications law.
- For whom
- Brands, agencies, managements, creators
- Timing
- Before publication
- Focus
- Rights, disclosure, approval
- Result
- Prioritised red flags
Send the contract and briefing via the form. We will get back to you within 24 hours on working days.
How it works
How do we review your collaboration?
Three steps to a clear position before launch.
01
Send documents The draft contract, briefing, platforms, intended uses and timing are enough for a sound initial assessment.
02
Identify red flags We check where disclosure, chain of rights, approval, exclusivity, remuneration or whitelisting could fail operationally and legally.
03
Launch or redline You receive an assessment, prioritised red flags and a clear next step for launch, redline or a fresh set-up.
What matters before publication
- 1
Scope of work It must be clearly legible which content is owed in which format, on which channels, with which deadlines, correction loops and acceptance windows.
- 2
Rights of use What counts is the scope and depth of the rights: organic, paid, cross-channel, in the shop, in the newsletter, in listings, with or without editing.
- 3
Disclosure In addition to the obligations clause, the collaboration needs a practical implementation for briefing, approval, publication and documentation.
- 4
Escalation and exit If content, timing, platform environment or coordination fail, rules are needed on rework, non-publication, postponement, remuneration and termination.
How long does it take? We complete most work steps within a few working days. How quickly it goes depends on the scope and your feedback. Do you have a fixed date, such as a launch? Tell us right away in your enquiry and we will plan for it.
Service package
What does the review before publication improve?
Service package: influencer collaboration
Launch readiness You publish with a clear set of expectations. This reduces friction between marketing, agency, management and creator.
Negotiating certainty You see early on which points take priority. A vague review request becomes a basis for approval or renegotiation.
Clarity of rights Later use matches the rights granted, even if content continues to run across several channels.
Risk reduction You can resolve many points of dispute before the first post with less effort than after publication.
- For whom
- Brands, agencies, managements, creators
- First response
- within 24 hours on working days
- Costs
- We tell you the costs transparently before you instruct us.
- Not included
- Ongoing campaign support. On request.
Who delivers what and who decides
- Draft contract
- Briefing
- Platforms and uses
- Go-live date
- Contract review
- Red flag list
- Redline
- Renegotiation on request
- You, on launch or renegotiation
- In a dispute, the court
How does the engagement work?
- 1
First assessment You send documents using the form. We assess where you stand. The first contact is free of charge.
- 2
Offer Before work begins, we tell you the scope and costs transparently.
- 3
Court steps separately Court proceedings, cease-and-desist letters and representation in a dispute are agreed separately if you wish.
Client situations
When do companies contact us?
Five situations we see before campaign launches.
The collaboration is planned, but rights, acceptance, remuneration or exclusivity are too unclear for a sound approval.
Photos, clips or Reels are also to run in ads, landing pages, the shop, newsletters or paid social.
Shortly before publication, nobody wants to take responsibility because approval, disclosure and platform context are open.
The draft shifts exploitation significantly, although the fee, term or intended use do not match.
Marketing, agency and creator read key clauses differently. In our experience, the case then fails operationally before it fails legally.
Critical points
Which points determine the value of the collaboration?
We clarify four questions in every review.
- Paid social, whitelisting, re-use Anyone who only thinks about the first post renegotiates too late when content is to continue running in performance set-ups.
Exclusivity Overly broad clauses bind creators unnecessarily or restrict campaigns more than planned. Non-compete protection must match the fee and reach.
- Remuneration Posting, production, buy-out, media use, extension and additional loops should not be blurred into one lump sum.
- Approval Who may stop or approve what and when? Without clear acceptance, the risk shifts into hectic coordination.
Typical mistakes
Where do influencer collaborations become unnecessarily expensive?
We see these four mistakes in our reviews.
Template contract without campaign context The text fits formally, but not the platform, content and exploitation of the case.Rights too broad or too imprecise Too broad burdens the negotiation, too imprecise blocks later use.
Disclosure as a side note A general notice is of little help if it remains open how the collaboration is made transparent in the format.Organic and paid mixed up With Spark Ads, whitelisting or cross-channel use, the separation is economically and legally central.
Next routes
Which page fits related cases?
If the focus lies elsewhere, these services are a closer fit.
For platforms, channel issues, community processes or conflicts over accounts.
When transparency, advertising mechanics or claims determine the case.
When collaborations are part of a larger marketing and approval structure.
When a cease-and-desist letter, injunction, contractual penalty or interim relief creates pressure.
When music, images, video or text become disputed in the chain of rights.
Legal framework
Which rules apply to creator collaborations?
Under Section 5a(4) UWG (German Act against Unfair Competition), commercial communication must be recognisable as such. For digital services, Section 6(1) No. 1 DDG (German Digital Services Act) requires commercial communication to be clearly recognisable.
Rights of use in photos, videos and texts are governed by the UrhG (German Copyright Act). Under Section 31(5) UrhG, the purpose of the contract determines the scope if types of use are not expressly specified. This is why paid use and reuse must be stated in the contract.
- Section 5a UWG Disclosure of commercial communication.
- Section 6 DDG Disclosure of commercial communication in digital services.
- Section 31 UrhG Granting of rights of use and the purpose-of-transfer rule.
Limits
What does the review before go-live not cover?
We review the contract and its implementation. Some points remain with you.
- 1
No approval of every post Ongoing review of individual content is agreed separately.
- 2
Platform rules change We review the platforms' branded content rules as at the date of the review.
- 3
Limited at short notice The closer the go-live, the less room remains for renegotiation.
What you should prepare
- Draft contract in its current version.
- Briefing with platforms, formats and deliverables.
- Planned paid use, whitelisting and term.
Your contact
Lawyer · Media, press and copyright law · Social media law
View profile Düsseldorf, Schirmerstraße 80 · Hamburg, Palmaille 124
At ITMR, Jean Paul Bohne, Andreas Buchholz and Dr. Alexander Pleh hold the title of specialist lawyer for information technology law.
ReviewsWe do not check reviews of us on other platforms that we do not quote verbatim for authenticity. They may therefore also come from people who are not our clients. The rules of the respective platform apply. Reviews that we quote verbatim on our website, by contrast, have been checked for authenticity within the meaning of Section 5b(3) UWG (German Act against Unfair Competition): we compared the reviewers’ names with our client register. We also asked the respective platform to check the reviews for authenticity.
What clients say
5,0 von 5 · 71 Bewertungen auf anwalt.dePeriod: October 2018 to date · As of: 28 October 2026
“Our matter was handled competently, reliably and successfully, and access to the Facebook account was restored. Communication was friendly, clear and professional.” (translated from German)
“I felt I was given competent advice, everything was explained in detail and there were always quick replies to questions.” (translated from German)
“Because of an unjustified block, I called in the law firm for help. … Everything was taken care of excellently and the case was settled after two months.” (translated from German)
FAQ
What questions do companies ask before go-live?
When should an influencer contract be reviewed?
Before production, approval and publication are so far advanced that you can only react under time pressure.
Is it enough to check only the advertising disclosure?
In our experience, no. Disclosure is closely linked to briefing, approval, format, platform and responsibility.
Why do parties argue about rights of use?
Because the economic value of many collaborations lies in the further use of the content across several channels, beyond the first post.
Is whitelisting a normal right of use?
No. Whitelisting raises additional questions about the link to the profile, account environment, ad delivery, term, approval and responsibility.
Is a review worthwhile for small budgets?
Yes, as soon as reuse, sensitive products, tight timings, exclusivity or reputation are involved. The value of a dispute can be significantly higher than the fee.
Do you help if the collaboration has already escalated?
Yes. Then it is about rights clearance, renegotiation, defence, enforcement or follow-up issues close to a dispute.
Next step
Is your campaign about to be published?
If the contract, approval, disclosure or chain of rights are still open, in our experience a review before go-live achieves more than cleaning up conflicts later.
Helpful for your enquiry
- Draft contract
- Briefing
- Platforms and uses
- Go-live date
You can also submit documents after our first response.
Review collaboration before go-live
Send the draft contract and briefing. We will name the red flags before launch.
Helpful are the draft contract, briefing, platforms, planned uses and the publication date.
Related services
Influencer law Fundamental questions for creators and brands.Social media law Platforms and accounts.Advertising law Disclosure and claims.Competition law Cease-and-desist and injunctions.Copyright law Chain of rights for content.Marketing compliance Secure approvals.
From our blog: Creator check for collaborations · Disclosing influencer advertising · Advertising disclosure under the MStV