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Image rights / AI image / asset check

May you use this image, AI image or asset with legal certainty?

This interactive check provides a preliminary assessment of whether photos, stock images, AI-generated images, social media assets, product images, logos, models, buildings, screenshots, campaign visuals or UGC can be used in a legally sound way. Before publishing, you can see whether you may use an image, AI image or asset with legal certainty. The image rights & AI image check shows which assets you should review before use.

Start check

Copyright KUG & GDPR AI transparency Stock & UGC Advertising & platforms

What the check pre-sorts for you

It checks typical risk signals: unclear origin, missing licence documents, missing model releases, stock and platform restrictions, AI editing, deepfake or transparency issues, trade mark/design references, product images, international use, paid ads, launch pressure and claims already under way.

  • Preliminary classification as critical, high, elevated/medium or low.
  • Concrete next review points for chain of title, use, personal references and AI share.
  • Copyable summary for your inquiry to ITMR.

Chain-of-title dossier

From the asset to a robust permission to use

The dossier shows the four core questions: where does the asset come from, which rights are documented, which motifs or AI elements are critical and where will it be published?

AI 1 Source Author, stock, agency, UGC, AI tool or third-party website 2 Chain of title Licence, scope of use, editing, credit, buyout and term 3 Motif & AI People, buildings, trade marks, designs, manipulation of real images, deepfake 4 Use Website, shop, social, ads, print, OOH, international or claim Decision after review Approval? Use possible Additional licence? Add rights Replace? Swap the asset
SourceNot yet selected
EvidenceNot yet selected
Motif/AINot yet selected
UseNot yet selected

Orientation

Five review steps for image, AI and asset rights

  1. 1
    Identify the asset

    Record the file, URL, source, creator, platform, tool and previous use.

  2. 2
    Check the chain of title

    Document licence, scope of use, editing, territory, term, credit and transfer.

  3. 3
    Classify motif risks

    Check people, children, trade marks, designs, buildings, artworks, products and sensitive contexts.

  4. 4
    Assess the AI share

    Clarify input rights, tool terms, prompt, output, labelling, deepfake and misleading-content risks.

  5. 5
    Approve or stop use

    Depending on the risk, license additionally, replace, label, document or respond strategically to claims.

What this check does

The check does not replace a review of the specific asset. But it helps you choose the right review track: copyright and licence rights, right to one's own image, data protection, trade marks and designs, advertising and platform rules, AI transparency and litigation readiness.

Which assets are covered?

Photos, graphics, icons, fonts, templates, product images, stock material, manufacturer images, UGC, social media content, AI images, AI-edited real images, screenshots, logos, videos and campaign visuals.

Why are AI images particularly risky?

With AI assets, input rights, tool terms, training use, trade mark and personality rights, deepfake transparency, misleading content and platform labelling can all coincide. The specific individual case is decisive.

When is particular urgency required?

Particular urgency applies to cease-and-desist letters, licence claims, takedowns, complaints from depicted persons, running campaigns, print approvals, high ad budgets or if a cease-and-desist declaration is already being demanded.

Interactive check

Classify the asset risk now

Answer the following questions. The more precisely origin, rights, motif, AI share, use and urgency are described, the better the need for review can be pre-sorted.

1 of 6
1. Where does the asset come from?

Risk matrix

Typical risk areas, deadlines and measures

Risk areaTypical triggerReview measurePriority
Unclear chain of titleThird-party image, stock licence, UGC, manufacturer image, old agency file or missing contractDocument source, licence, scope of use, editing, term, territory and creditImmediately before use
Depiction of peopleFace, employees, customers, children, influencers, sensitive situation or revocationCheck consent, model release, purpose, medium, duration, revocation and GDPR relevanceHigh
AI image or deepfakeGenerated image, AI manipulation, realistic person, synthetic reality or prompt-to-imageCheck tool terms, input rights, output use, transparency, labelling and misleading effectHigh
Trade marks, designs, productsLogo, product design, packaging, UI screenshot, artwork, event or location referenceCheck trade mark/design rights, property rights, property release, compatibility advertising and claimsMedium to high
Claim, takedown or cease-and-desist letterDemand, deadline, platform measure, licence claim or cease-and-desist declarationSecure evidence, check deadlines, make no hasty declaration, define the strategyCritical

Sensible next steps

Related ITMR checkers and follow-up reviews

AI Act initial checkAssess whether AI image workflows, deepfakes or generative content can trigger transparency and governance obligations. Platform liability checkCheck whether UGC, social content, notice-and-action or marketplace processes touch DSA/platform obligations. Brand launch checkMake sure logos, product designs, campaign visuals or new brand assets are free of conflicts and protectable. Influencer/creator checkPre-sort campaigns, creator approvals, ad labelling, image rights and content use in a structured way. Cease-and-desist emergency modeQuickly prioritise next steps for a licence claim, takedown, cease-and-desist demand or deadline. Document dossier builderPrepare chain of title, releases, licence register, AI evidence and communication history for your inquiry.

Have image rights, AI images or asset processes legally reviewed

If an asset has already been published, a deadline is running or it is unclear whether licence, model release, AI labelling, platform use or advertising use are covered, the documents should be reviewed in a structured way.

Send inquiry to ITMR

Note: This checker provides initial orientation. It does not replace legal advice or a review of the specific image, AI output, contract, claim, context of use or applicable platform terms. Questions of rights, data protection, personality, trade marks, designs, advertising and AI regularly depend on the individual case. Our pages on image and photo law and on Copyrightprovide further information, especially on licence chains and AI-generated motifs.